Nowadays, however, data is so ubiquitous that even those outside of those remits can find themselves needing to make sense of large amounts of data. Traditionally these tools were used exclusively by data specialists or analysts. For this you’ll need the right qualitative data analysis tools. However, in order to extract meaningful insights, you have to effectively analyze the data you collect. Examining your customer’s experience (CX) and putting the customer at the center of everything you do is likely to lead to an increase in your bottom line. Qualitative data tells you how your customers feel and what they want from you. Collecting qualitative customer data unlocks a potential goldmine of growth for your organization.
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